Battle of Telcos: AT&T Entices T-Mobile Users to Switch Service Provider with Up to $450 Offer
By Vittorio Hernandez | January 6, 2014 7:43 PM EST
The Consumer Electronic Show 2014 this week could be another battleground between telco giants AT&T and T-Mobile as they fight for a larger slice of the smartphone mobile market.
The AT&T logo is seen at their store in Times Sqaure in New York April 21, 2010.
AT&T fired the opening salvo last week by offering up to $450 promos for T-Mobile subscribers to shift to AT&T. It consists of a $250 promotional card for AT&T producers and services if they trade in their current smartphones and $200 for the telco giant's double-dipping Next service, a device a full retail price or activation of an owner's gadget.
In turn, ZDNET reports speculations that T-Mobile could announce at the CES a counter offer to pay the early termination fees (ETFs) for AT&T clients to change to T-Mobile. Called project Houdini, Washington Post said T-Mobile would give new subscribers, especially families, up to $350 of credit to cover the ETFs from their old service provider.
However, ZDNET writer Matthew Miller pointed that while the AT&T offer appears to be attractive, he said there is no savings in switching telcos since T-Mobile charges $130 a month for 5 phones, while it would cost consumers $195 for the same level of service from AT&T.
He commended T-Mobile for shaking up the U.S. wireless space and challenging other telcos to begin thinking outside the box, but at the same time added that T-Mobile clients not satisfied with T-Mobile's coverage and service could use the intense rivalry between the two telcos to switch service provider.
For more of the AT&T and T-Mobile competition, here's a video:
YouTube/My Next Appliance
To contact the editor, e-mail:
Most Popular Slideshows
- NFL MNF: Pittsburgh Steelers 30, Houston Texans 23 [PHOTOS]
- 2014 MLB World Series Game 1: San Francisco Giants 7, Kansas City Royals 1 [PHOTOS]
- 2014 MLB World Series - Game 2: Kansas City Royals 7, San Francisco Giants 2 [PHOTOS]
- NFL Thursday Recap - Denver Broncos 35, San Diego Chargers 21: Peyton Manning Has 3 TDs In Easy Win [PHOTOS]
Join the Conversation
- Tesco Facing Crisis After Chairman Quits Citing Accounting Scandal In The Retail Giant
- Australian Federal Court Fines Reebok $350,000 & Orders Refunds For Shoe Endorsed By Miranda Kerr That Claims Unproven Health Benefits
- Sydney Software Firm Bigcommerce Teams Up With Alibaba To Beat Amazon
- Perth Call Centre Staff Bad In English And Not Philippine And Indian Counterparts, Telstra Boss Says
- Xiaomi Redmi 1S vs. Sharp Aquos Crystal – Specifications, Features And Price Showdown
- ASUS Releases A Teaser Indicating The Arrival of New Zenfone and ZenWatch On October 28
- Boy Stoned To Death For Alleged Rape, Victim Receives Dowry From Militants
- Three Dual SIM Samsung Galaxy Note 4 Duos Variants Comes To China
- Russia is Creating Underwater Combat Robots to Protect its Arctic Territories
- ‘Lone Wolf’ Attack on Canada Parliament Hill Could be ISIS-Related
- Android Lollipop 5.0 Confirmed for Nov 3 Rollout as Nexus 6 Global Release Date is Delayed – Reports