Battle of Telcos: AT&T Entices T-Mobile Users to Switch Service Provider with Up to $450 Offer
By Vittorio Hernandez | January 6, 2014 7:43 PM EST
The Consumer Electronic Show 2014 this week could be another battleground between telco giants AT&T and T-Mobile as they fight for a larger slice of the smartphone mobile market.
The AT&T logo is seen at their store in Times Sqaure in New York April 21, 2010.
AT&T fired the opening salvo last week by offering up to $450 promos for T-Mobile subscribers to shift to AT&T. It consists of a $250 promotional card for AT&T producers and services if they trade in their current smartphones and $200 for the telco giant's double-dipping Next service, a device a full retail price or activation of an owner's gadget.
In turn, ZDNET reports speculations that T-Mobile could announce at the CES a counter offer to pay the early termination fees (ETFs) for AT&T clients to change to T-Mobile. Called project Houdini, Washington Post said T-Mobile would give new subscribers, especially families, up to $350 of credit to cover the ETFs from their old service provider.
However, ZDNET writer Matthew Miller pointed that while the AT&T offer appears to be attractive, he said there is no savings in switching telcos since T-Mobile charges $130 a month for 5 phones, while it would cost consumers $195 for the same level of service from AT&T.
He commended T-Mobile for shaking up the U.S. wireless space and challenging other telcos to begin thinking outside the box, but at the same time added that T-Mobile clients not satisfied with T-Mobile's coverage and service could use the intense rivalry between the two telcos to switch service provider.
For more of the AT&T and T-Mobile competition, here's a video:
YouTube/My Next Appliance
To contact the editor, e-mail:
Most Popular Slideshows
- Flight MH17 Attack: Russians Claim 'Putin A Terrorist,' Memorial at Dutch Embassy Overflows [PHOTOS]
- Typhoon Rammasun Claims 18 Lives in China, Incurs $4.32B Losses (PHOTOS)
- Ellen DeGeneres Caught Cheating with Mutual Friend Before Portia de Rossi’s Rehab – Reports [PHOTOS]
- Malaysia Airlines MH17: Vital Black Boxes Finally Land in Hands of Malaysian Authorities, Rebels Announce Ceasefire (PHOTOS/VIDEOS)
Join the Conversation
- California Fruits Recalled in USA and Canada for Possible Listeria Contamination
- Malaysian Airlines Flight 17: Air Carrier Losing $1.6 Million/Day; Crisis Management Experts Suggest Hiring Risk Expert as CEO
- The IBM and Apple Merger: Will it Spell Trouble to Rival Companies
- CBA, NAB, Westpac in Fixed Rate War Offering Below 5% Interest
- Radio Australia Cuts to Affect Isolated Vanuatu Residents Who Rely on It for Weather Bulletins
- Samsung Galaxy Note 4 Apps Leak Online, Five Fresh Features to Expect from the Android Smartphone
- Moto 360 Price Speculations, Key Features, Strategic Release Date, Design: A Watch That is More Than Just Time
- Windows Phone 8.1 Update Rollout: 20 Nokia Lumia Phones Eligible and 13 New Features to be Added
- Three New Moto G Successors Spotted in FCC Document Dubbed Moto G2, Moto M and More --Reports
- iPad Air 2 Release Date Will Skip IGZO Panel; To Rollout with Super-Slim iPad Mini Air
- Upcoming iPad Mini 3 Could be 30% Thinner and Likely be Called iPad Mini Air; Apple Q3 Results Show 9% Decrease in iPad Sales
- Sony Xperia M2 vs. Moto G – Specifications, Features and Price Showdown