Sexiest Man Alive Adam Levine the New Poster Boy of Obamacare Campaign

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By Riza Ornos | December 13, 2013 4:03 PM EST

Yes, you read it right. People's Sexiest Man, Alive Adam Levine is the new poster boy of Obamacare campaign, the sexiest healthcare exchange ever. The most loved judge of "The Voice" will start campaigning for Obamacare on Friday the 13th of this month.

The famous front man of Maroon 5 is definitely using his new title to its highest level to help promote the struggling online health insurance exchange. As a PR campaign he is in charge to promote Obamacare enrollment through online subscription together with other celebrities who signed up for the same campaign.

Levine's Obamacare campaign was launched on Thursday, Dec. 12, the healthcare promotion's title is, "Tell a Friend - Get Covered." This campaign will feature messages from celebrities, web videos and images and a launching of a new website plus an upcoming eight-hour event that will be streamed live in January.

Other celebrities who will join Levine in the Obacare campaign include "The Nanny" actress Fran Drescher, singer Tatyana Ali and funny man Kal Penn, who used to worked in the White House Office of Public Engagement. The organized coverage of the "Tell a Friend" campaign is headed by Covered California.

"The idea is a drumbeat of dialogue, a drumbeat of discussion about coverage -- not about glitches, not about the politics, not about the pundits," said Peter Lee, executive director of Covered California in an interview according to Bloomberg.

"The goal of the campaign is to have more than 100 million contacts by friends talking to friends about the whys and hows of getting insurance coverage," stated Covered California released by Politico reports.

Obama impersonator Iman Crosson, who goes with the name Alphacat, also released a rap on Healthcare to help promote it. The campaign's website will also promote web sharing of short videos from people who got the coverage through Obamacare.

According to Enroll America president, Anne Filipic, the celebrity promotion is "a first step to raise awareness." So with Adam Levine onboard for the campaign will help expedite the enrollment for the health care coverage.

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