South Korean consumer electronics giant LG officially launched its flagship curved smartphone G-Flex in India on Wednesday.
The new G Flex phone, touted as the 'real-curved' smartphone, sports an ergonomically designed vertical curved body to minimise the distance between the phone's microphone and the user's mouth when held against the ear.
The device sports a 6.0-inch Curved Plastic-OLED HD (1280x720p) display and ships with Android v4.2.2 Jelly Bean OS, 2.26GHz Qualcomm Snapdragon 800 CPU, 2GB RAM, 32GB inbuilt storage, 13.0-megapixel main camera and a 2.1-megapixel snapper on the front.
Other mentionable features include power and volume rockers on the back-panel, a curved battery (Li-Polymer) developed by sister company LG Chem and a revolutionary self-healing back-cover. The glossy shell is made of elastic plastic material capable of self-fixing minor nicks and scratches within seconds. [Warmer the environment, faster the healing process]
LG G Flex will hit stores in February next year with prices ranging between ₹60,000 and ₹65,000, reported The Times of India.
The company has also announced the availability of the 55.0-inch full HD Curved OLED TV LG 55EA9800 for ₹9,99,000(MRP). It boasts of a four-colour (Red, Green, Blue & White) pixel display, unlike conventional LED TVs which feature three-colour pixel screen with RGB (Red, Blue and Green). [For more details, click here]
Mr. Soon Kwon, MD - LG India said, "We are proud to present LG Curved OLED TV and LG G Flex Smartphone, world's first curved technology products to India. India is a strategic market for LG and we are the first company to launch the curved series in this market. The unique and immersive curved design will provide consumers with an ultimate viewing experience. We have initiated a wave of groundbreaking innovation for the industry and also created a milestone for ourselves. We have surpassed anything seen before with our latest innovative creations."
"The Home Entertainment and Mobile segment is fueled by constant change and growth with new products entering the market every day. Both these segments are growth engines for LG India, and we will strengthen the product portfolio further with new launches. Our target is to capture 30% market share in flat panels and 10% market share in smart phones by end of next year," added Kwon.