Qantas international and domestic cabin crew, ground staff and freight employees start wearing the Miranda Kerr modeled uniform on Thursday, Dec 12.
The uniform became controversial when Qantas ambassador Miranda Kerr wore it down a runway back in April of 2013. The said uniform was designed by designer Martin Grants.
For the past weeks, Qantas had been activley releasing videos and TV ad campaigns showcasing its staff with a new look and attittude - as characterised by their new uniforms.
"Some of our customers are asking on board what changes have happened to the training program, because they're actually noticing a real difference in the attitude of the crew and the way that the crew and the ground staff are interacting," as told by Sharon Ashcroft, a customer service supervisor, in one video.
"I was part of the panel that helped to develop the new uniform. I've worn it for weeks as part of the trials, and the feedback from other staff as well as customers has been really positive," Ms Ashcroft told News.com.au
Watch video here:
(Credit: Qantas YouTube page)
However, a Nov. report from The Daily Telegraph revealed that Qantas staff were uncomfortable wearing the uniform as they do not have Kerr's body.
"The uniforms are really tight and they are simply not practical for the very physical job we have to do," said one domestic short-haul flight attendant.
"The uniform looks fantastic on Miranda Kerr but unfortunately we don't all look like her. Hosties range in age from their 20s to their 60s and a lot of the older ones don't want to wear tight-fitting uniforms. We like the current Peter Morrissey-designed uniforms. They are really comfortable," said another attendant.
"We have asked the airline to tweak the uniform a little to accommodate some concerns. Once it comes in and the crew are wearing it we will be having more discussions. If there are more issues, obviously we would expect the company to iron them out," spokeswoman for the Flight Attendants Association of Australia National Division said.
However, a spokeswoman for Qantas said that the new design was well-thought of.
"The feedback we've had from staff on the new uniform has been overwhelmingly positive. There are bound to be some adjustments needed as we roll out multiple pieces to 12,000 people, but it's been going very smoothly and there's a lot of excitement," she said.
Ironically, the roll-out of the new uniform and the brand new attittude from Qantas staff came after the company announced its plan to cut 1000 jobs.