A commercial from Australian manufacturer Four Seasons Condoms has been banned to air on the small screen for being too sexy. The controversial ad, which shows a young couple testing out condom sizes inside a pharmacy by engaging in various sexual positions, was deemed inappropriate for television.
The 44-second ad sees a couple deliberating which size of the Four Seasons “Naked” range condom to buy when they are approached by a sales assistant, who suggests that they try each size.
And so they do exactly that by having sex in the store’s aisle, on the counter, and on the floor. Their nudity is only protected by carefully angled limbs.
After getting deciding on and buying the right size, the couple heads out to the door, and the male pharmacist tells them to “come again.”
Ad watchdog Commercials Advice (CAD), which classifies television commercials and infomercials before they are broadcast, has banned the ad for its “sexual references.”
“The creative was also intended to run on free-to-air TV as a 30-second ad, however CAD knocked it back asking for the removal of all sexual references,” Four Seasons founder and managing director Graham Porter was quoted by adnews.com.au.
“To connect with the younger demographic, you need to be irreverent and entertaining and to remove all sexual references in the TV ad defeats the purpose of this entire campaign. The fact is this is a critical safe sex message.”
The ad is available to watch on YouTube, and has already over 1.4 million views since it was uploaded in November. So while it failed to reach out to television viewers, it has still successfully penetrated the social media circle.
When a Facebook commenter claimed that it was the company’s goal to be banned all along to save on TV ad rates, Four Seasons replied, “tbh, if we could run on TV we would. Yes there are TV media rates... but there is also an audience :)” (sic)
The ad is also streamed in Hoyts cinemas before the screenings of “Jackass: Bad Grandpa” to attract young, male audiences.
To contact the editor, e-mail: