SodaStream Blames Coca Cola for Santa Claus Being Fat & Red; Pushes for a Green Eco-Friendly Santa

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By Vittorio Hernandez | December 10, 2013 8:30 AM EST

If home carbonation system seller SodaStreams would have its way, one of the icons of Christmas wouldn't be red, fat and jolly. They would rather have Santa Claus be known as a Green Santa who will help the company sell more of its system.

As part of its marketing strategy, SodaStream is even blaming popular soft drink brand Coca Cola for Santa's weight gain. To drive home that message, the company will show Jolly Saint Nick going through a health and fitness regime and acquiring a different physique.

YouTube/urcomedy

The marketing campaign will largely be waged on social media such Facebook, Twitter and Pinterest channels.

Ilan Nacash, chief marketing officer of SodaStream, said, quoted by AdNews, "While Christmas is a time of indulgence, through Santa's journey we want to show consumers that they can enjoy the holidays and indulge, while still following a healthy lifestyle."

"By using SodaStream, families can enjoy soft drinks with no high-fructose corn syrup and up to two-thirds less sugar and calories that that of pre-packaged alternatives. It's a great way to help them kick start their health and fitness regime for the New Year."

YouTube/SodaStreamGuru

He said that while Coke takes pride in helping shape the image of Santa, SodaStream would enable consumers to live a healthier lifestyle and enjoy a healthier planet.

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