A Swiss organization whose heart goes to disabled people came up with a unique project of raising awareness among people via social media on the lives of people with physical disabilities.
Pro Infirmis, the organization who created the video worked with people who have scoliosis and short limbs and a woman in a wheelchair, were all measured up for the pattern of the mannequins to be made after their body shapes, Yahoo Lifestyle reported.
REUTERS Mannequins wearing clothing once worn by Isabella Blow are seen displayed at the Isabella Blow: Fashion Galore! exhibition at Somerset House in London November 19, 2013. The exhibition which looks at the life and fashion of magazine editor Isabella Blow opens on Wednesday and runs until March 2, 2014. REUTERS/Suzanne Plunkett
The four volunteers were Alex Oberholzer (film critic), Urs Kolly (athlete), Nadja Schmid (blogger) and Jasmine Rechsteiner (Miss Handicap 2010). The disabled mannequins were eventually displayed in a high-end store situated in the main shopping section of Zurich.
The project entitled, "Because Who Is Perfect? Get Closer," was documented in a YouTube video that got more than half a million views in a couple of days. The video captured the joy felt by the volunteer models as they witnessed their own mannequins created. However, nothing beat the moment when the figures made were actually positioned to stand in store windows. One of the volunteers can't help but to express her shock when she realized everything was really happening for real. It was also allowed to fill in the shopfronts to pay tribute to the International Day of Persons with Disabilities Dec. 3.
"Often, we cling to ideal instead of accepting life in its diversity representations," Mark Zumbuhl, Pro Infirmis head of communications, said.
Other fashion shops like Nordstrom has been giving recognition to disabled people through their ads since 1991 while Debenhams recently included an amputee in their fashion look book of this year, Bustle reported.
It may continuously be a challenge to make such disabled mannequins reflect the average shoppers who pass by the store windows but what is most important is that it has been proven that it certainly can be done.
If the England-based stores use plus-size mannequins and some retailers in Venezuela highlight mannequins with gigantic breasts, then Switzerland is proud of giving value to people with disabilities.
Watch the actual documentary video that featured the disabled mannequins and remind yourself that nobody's perfect.
Mannequins wearing clothing once worn by Isabella Blow are seen displayed at the Isabella Blow: Fashion Galore! exhibition at Somerset House in London November 19, 2013. The exhibition which looks at the life and fashion of magazine editor Isabella Blow opens on Wednesday and runs until March 2, 2014. REUTERS/Suzanne Plunkett