Despite doubts of many smartphone analysts of today that the Russian smartphone Yota will have a hard time keeping up with all the other popular phones of today, it still pushed through with its launch. The company has their hopes high into making a big break in the foreign market as they hold on with their double-sided screen feature as their cutting edge.
According to MSN News, the Russian smartphone has been under development since 2010. It was on Wednesday when it was shown to the country's prime minister, Dmitry Medvedev, who is also fond of th most modern gadgets of today. For quite some time now, Russia has been one of the major markets that huge brands like Samsung and Apple aim for.
The weird yet interesting device has the LCD coloured display on one side while the other side has the electronic paper display feature. The second side is quite similar with the Amazon Kindle display. Sydney Morning Herald or the SMH wrote that it will be sold for about 19,990 roubles in Russia which means $668 in US dollars. It is a bit cheaper than the usual iPhone 5 and the Galaxy S4.
(Video Credit: YouTube/Mobilegeeks.de)
The Russian double-sided smartphone comes with an Android operating system. The Yota Devices chief executive, Vladislav Martynov, hailed the dual-screened phone as "a revolution in telephone architecture" and has an aim of conserving life of battery.
The interest for modern phones has been constantly growing in Russia just like in any other developing countries. The Yota company is popular for the development of 4G networks and one of the major providers of wireless communication services in the country.
The newest Yotaphone made a good start at the International Consumer Electronics Show done in Vegas. The Russian smartphone even got the award for being the Hottest Mobile Device. Yota has already received around 10,000 pre-orders through its online store.
It's still too early to tell whether Russia's Yotaphone will be a click to targeted smartphone shoppers. But its being unique, capable enough of making everyone experience a wild-eyed notion with its dual screen can surely do a lot in making a difference and rising in the competitive scene of smartphones today.