Hobbit's dragon Smaug will be spreading its wings together with New Zealand's commercial airline Air New Zealand. Smaug's 54-meter (177-foot) image was unveiled on Monday to celebrate the premiere of the second installment of the Hobbit trilogy.
Air New Zealand's Boeing 777-300 aircraft is scheduled to fly to Los Angeles with Smaug's image just in time for the premiere of "The Hobbit: The Desolation of Smaug." The most anticipated epic film of the year was screened on Monday Pacific Standard Time at the Dolby Theater.
This is also the world's premiere of Smaug's whole image and director Peter Jackson's interpretation of the ancient creature. In the first movie, Jackson only featured Smaug's eyes in search for the terrified Bilbo Baggins.
To create the visual image, Air New Zealand chief executive Christopher Luxon said that country's flag carrier worked with Weta Digital to unveil the film's star to the world. For "The Hobbit's" first installment, the airline made a Hobbt-themed plane that carried the stars of the film to the Wellington premiere.
According to the airline's spokesperson Andrew Aitken, the stunning decal of Smaug is intended to stay for at least a year, until the premiere of the movie's third installment.
LOTR's director Peter Jackson couldn't be more proud of Smaug. "To see Smaug fly off the big screen and into the skies like this is pretty exciting," he said.
But that's not all, as if putting Smaug's image on the plane is not enough the creative minds of Weta Digital made a giant eagle - a character from the Hobbit - made its premiere in the Wellington Airport terminal. Alongside with Gollum that was put a year ago, the giant eagle will be there to welcome travelling tourists and returning residents of Aeteroa.
As part of a Tourism New Zealand campaign, four amazing replica sets from the movie will be installed inside the famous Beverly Hilton Hotel where Peter Jackson and the cast will be staying. The scheduled premiere on Saturday was designed to attract another wave of American tourist to visit the "Land of the Long White Clouds."