Apple CEO Tim Cook may have to rethink about the value of hybrids as market trends continue to shift. Recently, Cook was quoted on his view about Apple's competitors: "They're trying to make tablets into PCs." What Apple needs to consider is the number of users shifting to tablets compared to traditional computers. Whereas tablets may not be able to replace laptops and desktops completely for their computing capabilities, still, hybrids offer great potential.
Apple's founder, Steve Jobs, once said that people are already in the post-PC era. Whereas the 9.7-inch iPad can help users achieve a number of tasks, it can be more productive if Apple explores its hybrid potential. More people are looking for portable devices that offer the same productivity and functionality as PCs.
This will not transform the iPad into a market wonder or the laptop to be. Nonetheless, it can become a more powerful and more resilient device.
Physical Keyboard and Active Digitizer
While people expected Apple to introduce a clip-on keyboard with the iPad Air, the tech giant did not do so and many were disappointed. Many people use a keyboard with Apple slate. If Apple included a keyboard then this will demonstrate the company's awareness that majority of its tablet customers use the device to create memos, documents and similar files. This will also demonstrate their awareness in creating a tablet-computer, more functionality.
According to analysts, many professional users of iPad were left wondering if Apple will pursue the hybrid sector to create more functional slates. Most keyboard accessories come from other companies like Logitech and Belkin. If Apple can reconcile PC functions and their iPad, more consumers will appreciate the brand.
According to Tablet PC Review, the tech giant introduced considerable improvements to their latest slate but it still lacks an active digitizer. Simply put, the slate is unable to recognize a heavy touch from a light touch. This is problematic for people like photographers and artists who will work around sketch applications and similar programs.
Whereas sketch, editing and photo apps are not the center of the device, combining MacBook Pro's professional functionality with iPad can increase its market appeal and reach. There is nothing wrong with creating a product that caters to more people.
The question now is whether Apple will realize this or not.
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