Co-founder of Rebellion Chris Kingsley talks about the sea change from console to casual mobile gaming (Photo: Rebellion)
British computer games company Rebellion is best known for being one Europe's leading games developers but it now making huge strides in the mobile gaming world.
After being established in 1992 by brothers Jason and Chris Kingsley, Rebellion produced Alien Vs Predator on the Atari Jaguar in 1995 and Aliens Vs. Predator on PC in 1999.
In 2000, the group bought seminal British comic book 2000 AD iand ceremoniously released two games on popular characters from the long-running title - Judge Dredd: Dredd vs. Death in 2003 and Rogue Trooper.
Both won critical acclaim and was nominated for two British BAFTA awards for 'Best Character' and 'Best Screenplay' later that year.
Rebellion's Zombie HQ is one of the developer's mobile gaming offerings (Photo: Rebellion)
Speaking to IBTimes TV at the Game On event in London, Chris Kingsley said having a well known brands under your belt can get you noticed to the market but creating a good product will help you last.
"Up until last few years, console and PC gaming were really the only platforms and mobile gaming has been trying to get to the same level of uptake," said Kingsley.
"But after the birth of smartphones, such as iPhones and Android, mobile gaming has reached people to an incredible degree.
"If you have a well-known brand, it can be an advantage as the mobile advertising world is a blue ocean at the moment. It can get you noticed and get your foot through the door but you have to create a good game to stand the test of time."
Co-founder of Rebellion Chris Kingsley talks about the sea change from console to casual mobile gaming (Photo: IBTimes UK)
Gaming offers mass-market appeal and the chance to stake out elusive premium advertising real estate.
Plus, gaming sites deliver better return on investment for online advertisers. Video ads associated with gaming destinations generate an average click-through-rate of 3%, which is roughly 30 times higher than that for standard online advertising campaigns.
"What's interesting is the sea change in the world of advertising from magazines, print and TV to online, digital and gaming," said Kingsley.
"For advertisers, the amount of analytics tools show where they are going right or wrong whereas on TV or in magazines, you can only guess."
In 2013, Rebellion developed a slew of succesful mobile and tablet games across iOS, Android and Windows Phone - but its biggest success was the self-published Sniper Elite spin-off, Nazi Zombie Army - currently a PC exclusive.
For the full video interview, check out IBTimes TV or the video on the top right hand side of this page.
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