South Korean tech giant Samsung just snagged a deal that would provide it with more global exposure. Samsung signed a $100 million deal with the National Basketball Association (NBA) to provide it with tablets and TV monitors for courtside use, reports The Wall Street Journal.
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The monitors would be used by referees to review close calls as the NBA starts its new season this week. The agreement, which will provide more visibility for the tech giant, covers three years.
NBA, in turn, is expected to customise video content for the Samsung gadgets that will feature an ecosystem with unique offerings. With the signing of the deal with Samsung, the NBA ends prior TV and computer deals with the Haier Group, a Chinese appliance manufacturer, and American PC maker Hewlett-Packard.
NBA had links before with Samsung when the South Korean company tapped Miami Heat forward LeBron James to endorse at the NBA's last season the Galaxy Note II smartphone. The advertisement, seen below, got over 40 million hits in YouTube.
Also in the early part of 2013, rapper Jay Z, the former owner of the Brooklyn Nets, announced his latest album during one NBA Finals game in June through a three-minute commercial. In turn, Samsung bought one million copies of the rapper's Magna Carta Holy Grail album which it gave away to users of the Galaxy S 3, S4 and Note II smartphones.
In September, the NBA also signed an agreement with Stats LLC for the company to install its player-tracking technology in all NBA team's arena.
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