Jennifer Hawkins is worth every penny of her multimillion-dollar contract, Myer said. The former Miss Universe will be continuing her role as the "Face of Myer" until the end of 2016, which will be her 10th year with the upscale department store chain.
Hawkins and Myers have been together since 2006, and so far, their union proved to be beneficial for both.
Earlier in 2013, Myer's rival, David Jones, has split with supermodel Miranda Kerr, signing the equally stunning but lesser known model Jessica Gomes for a smaller contract fee.
But Myer does not feel the need to replace their current mode. It has announced on Friday that they are quite happy with Hawkins, deciding that her multimillion-dollar fee is worth it.
"She resonates well with our brand that there was never any doubt once we'd seen the research that we needed to keep Jen for a further three years," Myer chief executive Bernie Brookes was quoted by the Fairfax Media as saying.
For her part, Hawkins was thrilled to continue with her role.
"I am really excited to continue in my amazing role as the Face of Myer," the 29-year-old "Australia's Next Top Model" host said in a statement.
"I feel privileged to have been to some fantastic Australian and international locations over the past seven years for the various Myer campaign shoots and events. I have also loved meeting so may gorgeous Myer customers over the years.
"I'm really looking forward to the next three years and can't wait to head down to Melbourne for the races to attend the Myer Marquee and judge Myer Fashions on the Field."
Myer is not the only contract Hawkins has been guaranteed. She has also signed with Foxtel to continue hosting "Australia's Next Top Model" for another two years.
Hawkins first hosted the reality series in 2013, taking over the role from Sarah Murdoch. The show recently concluded on September 24, with Melissa Juratowitch being declared as the winner.
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