Dell continues its bid to challenge competitors and stay afloat in the declining market for personal computers. The company shifted its focus to producing tablets and notebooks. Dell just announced their Venues 7 and 8 and XPS 11, 12 and 15. Can the company compete against the big guns?
The star of the lot is Dell's latest XPS 15. It packs a quad-core processor plus a quad HD+ display. It offers a resolution of 3,200 x 1,800. This is five times more pixel support compared to high-definition displays on many notebooks today. It weighs less than 4.5 pounds and measures 18 mm thick.
"The most powerful XPS laptop we have ever shipped," said Dell's vice president of computer group, Sam Burd. According to several sources, this may be true, as the market's interest is shifting towards their XPS offering.
Mr Burd also said that the company's "strong" partnership with Intel is key to their product development. Intel is the chip support behind all of Dell's newest products. Along with their announcement, Dell also confirmed that they will not be producing any more of their Windows RT products. Their Windows offering were powered by ARM-based chips.
"We're expanding our tablet range on the full Windows product," Dell's vice president of tablet and performance PC group, Neil Hand explained.
The Texas-based tech giant additionally revealed their XPS 11, 12 and 13 ultrabooks.
The 13-inch XPS 13 ultrabook packs on Intel Core fourth-generation prodcessor and a high-definition touch display. The XPS 11 and the XPS 12, on other hand, come in a "two-in-one" format. As their name suggests, they offer 11- and 12-inch displays. They can transform from a traditional laptop to a tablet. They also come with snap-in keyboards.
The latest ultrabooks from Dell feature an HDMI port by the side, dual USB 3.0 ports including a full-sized SD card slot.
Dell's latest Venues 7 and 8 are the company's newest slates. The devices sport 7- and 8-inch screens, respectively. Dell wants to reach out to the bring-your-own-device (BYOD) market with the devices.
Venue 7 operates with Android Jelly Bean plus 2 GB processing power. It also features HD display and 4G LTE. Venue 8 features Windows 8.1 plus full stylus capability.
"We want to make it really affordable. It's not just about value, but also longevity that comes from the device," Mr Hand added.
The company's Pocket Cloud offers a range of new products. The technology offers access to data in the cloud system, allowing people to run apps on the fly. There are also a number of versions making it more flexible. For example, people can use Photoshop on Android-powered slates.
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