Jewellery designer Farah Khan-Ali and Bollywood actor Hrithik Roshan launched a jewellery collection for "Krrish 3" on Saturday in Bandra, Mumbai.
Farah teamed up with her brother-in-law Hrithik to make a line of silver jewellery and accessories exclusively for men.
The accessories are available on Farah's Fine Jewellery Portal and are priced between ₹2,500 and ₹6,000.
The products have silver and diamond embellishments and also include leather belts. There are also Krrish bands, Krrish mobile charms, Krrish pendants, chains, pins and Krrish power masks, according to IANS.
"The motivation behind it was Hrithik, who himself has overcome his personal obstacles to be a public figure and inspire people to achieve success irrespective of hurdles," Farah told IANS.
"It is an inspirational piece of jewellery, and my designs have always reflected a deeper thought and this time it's no different. We want people to wear these to give them strength, to give them courage to do the right thing in life... There is a Krrish in all of us."
The jewellery line was launch ahead of the release the superhero science fiction film "Krrish 3".
"It's more than just a character or a movie to me. Krrish is a symbol of courage, strength, power and harmony. It's not just about the cape or the mask; it's a mental stance! Anyone can be a superhero, once we recognise the values he lives by; all we have to do is decide," Hrithik said.
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