Staying away from French fries to avoid weight gain? Not anymore, Burger king launches Satisfry. A low calorie and low fat Fries, which will not let you, avoid your urges for eating out.
The second largest burger chain, burger king, came up with the concept of lower calorie version of French fries on Tuesday, which has 40% less fat and 30% calories, as the people are moving more towards healthy food and are demanding the same in the Junk Food.
“You need to make things as simple as possible,” says Eric Hirschhorn, Burger King’s chief marketing officer.
They say they are the first one to bring the innovation out of all leading fast food chains. The difference, they say, is that it adjusts the proportions of different ingredients for the batter to block out more oil. Another difference, the crinkle-cut shape, is in part so workers will be able to easily distinguish them from the regular fries when they’re deep frying them together.
“Small changes create a big impact,” says Alex Macedo, president of Burger King North America. “This will grow, just like diet soda grew over time.”
The comparison of fries is with the Leading Fast food Chain, McDonalds. Satisfries will cost between 20 cents and 30 cents more than regular fries. According to burger king, the new version is 150.5 calories per serving in the comparison of McDonalds; where as McDonald’s fries are 226.8 calories per serving. The Burger King Lovers are more now tilted to this healthy version of fries.
“In the Ingredients of this crunchy munching, the batter is slightly less porous than any other batter. In turn, the amount of fat in the serving is reduced versus the leading version. We recognized an opportunity to bring innovative and meaningful change to the category and to our guests. “Says the Burger king representative.
Burger King is betting Satisfries will be so popular that people will even be willing fork over more money for them. The suggested price for a small order is of $1.89, compared with $1.59 for regular fries. That’s a 19 percent markup
These are even open for the health conscious or obsessed people. So grab the opportunity and leave the cravings aside, get served with these crinkle slice of heaven. Eat healthy with the Burger king and be satisfried.
Industry Leaders Magazine