Sydney is proud to introduce not just a unique hotel that comes with Instagram theme but also that which offers a one of a kind promotion: a free night stay to Instagram users who have beyond 10,000 followers in their network.
The 1888 Hotel mentioned in their Instagram account that their deal offering will only expire after the number of users who will claim the offer legitimately reaches 50.
A Unique Marketing Strategy
The promotional strategy the Instagram themed hotel has used is an amazing mix of tapping what travel and social media can offer. They are convincing the leading users of Instagram to visit the Sydney hotel and share their experience with others by taking pictures around the vicinity.
In short, it is set to aim for exposure from the same target market they wish to get the attention of.
Things To Know About The 1888 Hotel
Mashable reports that the name of the hotel was even based from the year that the Kodak company has introduced its first ever box and roll cam.
The boutique hotel is obviously taking on the Instagram theme since it is fully decorated with a hundred pictures taken by their guests and uploaded over the Facebook-owned photo sharing site.
Paul Fischman, CEO of 8Hotels, which also owns the Sydney Instagram themed hotel, shared with Mashable that with the boom of social media with Instagram as a big part of it, photo sharing even became a bigger part of each person's travel experience.
The 1888 Hotel is a redesigned storage house for wool and was built by 8Hotels. It recently opened its doors to the public within this year with a rate of about $140 for each night's stay. It has a total of 90 rooms with its entire ground area Wi-Fi equipped and an iPad for every room, Yahoo news reports.
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