Kim Kardashian Bids Adieu to Longtime Publicist to Start Afresh with New Representative

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By Tarun Mazumdar | September 17, 2013 3:16 PM EST

Kim Kardashian is set to carve her own path in the entertainment industry. She took this step after dumping the longtime family PR Jill Fritzo.

Jill Fritzo will be taking care of the rest of the Kardashian family's PR which is going through a rough patch.

Kim's new representative is Ina Treciokas, who is also employed by Woody Harrelson, Sarah Jessica Parker, Owen Wilson, Justin Theroux and Liev Shreiber. She is the one who co-founded Slate PR.

It has been reported that her boyfriend, rapper Kanye West advised her to go ahead and start afresh with a brand new representative.

"Kim wants to set herself apart from the Kardashian PR machine, and Kanye West advised her to build her own team," a source revealed to the newspaper. Fritzo, who also handles Brooke Shields, Kristin Chenoweth, Vanessa Hudgens, Michael Strahan and Denise Richards, will continue to handle PR activities for Kardashian family.

Last year, Fritzo, who is from PMK*BNC, was at number 18th position on Business Insider's list of Hollywood's most powerful publicists. But, her new hire came in fifth place on the very same list, as reported by Daily Mail. Does this mean she will have an edge in terms of media publicity?

After giving birth to North, Kim has not been frequent with press conferences or photo shoots. In May, she told The Times Magazine that she does not want her daughter North West to appear on "Keeping Up With The Kardashians."

"I don't think so. Not as of right now," she said stating that Kanye might not be keen on this.

Fritzo will be handling the other problems that Kardashians are going through like Lamar was charged with DUI on Friday and Khloe and Lamar relationship issues. Meanwhile, it has been reported by Daily Mail that Kris Jenner will continue to be the manager of her daughters. 

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