Romantic comedy "Shuddh Desi Romance" is holding well in theatres in its second week as well. The youth-centric film has raked in a total of 39.82 crore within nine days from the domestic box office.
Facebook/Shuddh Desi Romance
Shuddh Desi Romance
Given the fact that the film was released in limited screens, along with the much hyped multi-starrer "Zanjeer", the film has received good response in India.
Despite three new releases, "Grand Masti", "Horror Story" and "John Day", the Maneesh Sharma directorial has a strong hold in theatres. In its second week, the film did a business of around ₹1.23 crore and ₹2.01 crore on Friday and Saturday, respectively.
"#ShuddhDesiRomance Fri 1.23 Cr, Sat 2.01 Cr. Wk 2 Total 3.24 Cr. Grand Total 39.82 Cr," trade analyst Taran Adarsh posted on Twitter.
"Though the film has a limited release, it will only grow from here. People, specially the youth, is loving Shuddh... . It has the caliber of performing better than Aashiqui 2," trade analyst Amod Mehra told Financial Express.
"Shuddh Desi Romance" featuring Parineeti Chopra, Sushant Singh Rajput, Rishi Kapoor and newbie Vaani Kapoor, is a hit after earning more than its production cost from the Indian market itself.
Earlier this year, two films "Aurangzeb" and "Mere Dad Ki Maruti" were released under the Yash Raj banner which failed to rake in good figures at the box office. However, the production house seems to cover the losses from "Shuddh Desi Romance".
"Shuddh Desi Romance" might continue to tread on the hit list, due to poor business of "Horror Story" and "John Day", but may face competition from "Grand Masti".
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