The Burberry runway fashion show will be getting early access to the iPhone 5S. The camera on the phone will be used to take photos and shoot videos on the show.
The Burberry runway show in London will be held on September 16. The improved camera called iSight on the iPhone 5S will be used to take pictures and videos of the runway showing the product details.
The backstage moments will also be captured by the iPhone 5S. This could mark a new beginning of how fashion shows and designers engage their customers and showcase their creations. As more smartphone manufacturers offer collaboration, more gadgets will be shining on the runway.
Recently, Samsung announced its own collaboration with the fashion industry. Accessories for the Note 3 and Galaxy Gear were showcased in a fashion show held in New York. This was different from the iPhone 5S. The Apple phone will be doing the clicking at the Burberry event.
The show was called Lorenz's FALLON Spring/Summer 2014 fashion show. The fashion show featured the Samsung devices and accessories. The iPhone 5S however is being used as a tool to capture and share exciting moments.
"We're thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera" said Greg Joswiak, Apple's vice president of iPhone and iOS Product Marketing.
The effort to feature flagship smartphones like the iPhone 5S and the Note 3 is seen by analysts as a huge marketing effort to further popularise the use of smartphones. Smartphone manufacturers are using innovative ways to highlight their devices.
The collaboration is said to benefit both the tech industry as well as the fashion industry. The fashion industry has been known to bring innovation with a premium tag. The association of an event with the premium iPhone 5S is seen as the next step.
Click here to read about the Galaxy Gear and Note 3 in the FALLON fashion show in New York City.
The iPhone 5S is the newly launched premium flagship smartphone by Apple. It has some innovative features like a finger print scanner, which checks the authenticity f the owner before allowing access to the device.
The iPhone 5S is offered for a retail price of $ 199 for the 16 GB model and $ 299 and $ 399 for the 32 GB and 64 GB models respectively. Click here to read about when and where to pre order the smartphones.
The smartphone giants Apple and Samsung seem to have taken their battle on to the fashion runway. Who will emerge victorious in their marketing efforts? Please leave your comments below.
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