During an interview in Singapore with Reuters, Apple Inc's co-founder Steve Wozniak had a bunch of things to say about Apple, the iPhone and where the Cupertino-California is headed in the absence of the late Steve Jobs, former CEO and co-founder.
You Tube Apple co-founder Steve Wozniak comments on the direction Apple is taking.
When asked about the movie, "Jobs" released earlier this year, Mr. Wouzniak said there were many inconsistencies in the movie that did not happen in the making of Apple or its products. But he said he had a few laughs and enjoyed the humour in it.
He continued to say that Jobs had made the world a better place for him and for many others due to the extraordinary leadership and visionary outlook possessed by Jobs.Wozniak added, Steve had trouble executing his ideas although he had big ideas. This may have been the biggest challenge for people working with Jobs.
Going back to Apple Inc's flagship product, Woznick had the opinion that introducing the iPhone 5C to China would reveal more about the market there. One way of identifying with the Chinese market was by making the iPhone gold, which symbolizes good fortune characterized by cultural artifacts like the golden Buddha.
He added that Apple still does not know much about the products built there and the kind of competition that the iPhone has. He felt that Apple should get together with Chinese collaborators and build a phone like the ones made by rivals.
As long as it fits the local market, iPhone would only need to check the quality of the product to seal in the iPhone brand. It doesn't need to be called an iPhone.
However, Wozniak cautioned that the iPhone had become a standard in the United States at least for most smartphone users. So, the idea of watering it down for lower costs did not make sense. This is in contrast to developing countries like China and India where the per capita income is lower than that of the U.S. or UK.
Mindful that he's not a businessman, Wozniak was positive that a region specific product was required to infiltrate the Chinese market, which has the biggest untapped market for foreign goods like the iPhone, the iPad or even the iPad mini.
The 'Woz' as he is popularly called by cronies at Apple, explained, "I'm more of the technologist." So I would want Apple to have a sense of openness. Given the stage of the market, I would like to see new ideas, and have the local app developers create their own apps with their own experiences, he added.
Another idea that Woz threw up in the air was the 'not everything had to be on cellular," for iPhones, iPods, or iPads.In many countries, the iPad or even the iPhone runs on Wifi because the cellular technology is limited to 2G. This would not provide adequate speeds for the iPhone to maintain a connection to the Internet.
He cautioned that this might mean a little less perfect product, but that might also lead to a less expensive processor and maybe a plastic casing.
The Chinese market is particularly relevant because Apple would be able to learn from its rivals who can make the smartphones custom tailored for users, but using less expensive materials.
Mr. Wozniak said the he wouldn't mind seeing more "dreamers" like Jobs who could perceive using gadgets like the iPhone as "not a phone," but rather a gadget that could have a wider use for other functions that remain untapped.
The Apple co-founder also said that he was interested in the prolongation of the iPhone for as long as possible. He reminded his viewers that Jobs was someone who "acted different", which made him a revolutionary. He kept secrets to himself until he knew the time was right for the iPhone explosion.
The timing meant everything in the industry. Apple fans were particularly fond of Jobs' idiosyncratic deliveries at MacWorld gatherings because he had an element of surprise lurching behind every product he introduced during his prominent keynote address at the Apple conference.
When asked if Wozniak would take the helm at Apple Inc, he said no because it would more like a fight with CEO Tim Cook and he also does not like telling people "what to do."
When asked if Apple Inc. could overcome challenges it is facing and whether the move to China is prudent, Wozniak expressed confidence that "only time would tell," adding "Sometimes, Apple has big surprises."