Apple's iOS devices have reportedly captured more than 40 per cent of the smart phone market in the U.S. The market share in Australia however has not changed much.
A report from Apple insider made the assertion quoting figures from Kantar Worldpanel ComTech. The figures from the report indicate that the iPhones have captured 43.4 per cent of the smart phone market in the U.S over a three month period from May to July 2013. This marks a 7.8 per cent increase compared to the same period last year.
The growth comes at the cost of other Android devices which seem to have declined by 7.6 per cent during the same year. It is worth noting that the decline is almost the same as the increase in the iOS devices.
However, Android devices still have the lead with 51.1 percent of the smart phone market in the U.S. They are also leading iOS devices in other major countries like Germany and China.
The lead gap in China and Germany is huge and iOS devices have a lot of catching up to do. Android devices have captured over 76 per cent of the market in Germany and over 70 per cent in China.
The iOS devices have seen a fall in market share in both Germany as well as China. The iOS devices have seen strong growth in the U.S and to some extent in France which saw a 4.6 per cent growth is iOS device market share.
Apple has been unable to drive major changes in Australia. The main focus of the company seems to be the U.S market. The company had announced major trade-in deals for the older iPhones in the U.S market. Similar trade-in deals have so far not been announced in Australia.
The iOS market share in Australia, according to the report, stands at just over 28 per cent. The year 2013 figures saw a meagre 0.1 per cent increase for the iOS devices.
Apple is set to increase those numbers both in the U.S as well as in Australia, with the rumoured launch of its new iPhones on Sept 10.
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