Apple's upcoming iPhone 5S reportedly comes in gold and many various colors. This will be the first time the tech giant will be offering a smartphone color that is aside from white or black. There are also reports saying that Apple plans to provide more variations and a cheaper series of their iPhone to tap more customers and expand their market.
It is high end choice versus a cheaper option.
Apple's line of cheaper and supposedly gold phone follows the recent release of Google's Moto X phone. The Moto X phone is best known for allowing consumers to tailor their handsets to their own style and color preference. To a certain extent, it is safe to say that Apple follows the same theme that Google and Motorola had for the Moto X series.
Most analysts believe Apple decided to transform their product lineup into a lower end version to reach more markets. More affordable phones meant more potential customers and higher sales. As Apple goes into a similar trail as the Moto X, which handset now is the better option?
Many believe the latest line of iPhones will have a comparative advantage over other lower end phones because it follows the same framework as the higher end handsets of Apple. The company is best known for its coherent and uniform ecosystem particularly on its OS and applications.
Despite the supposed lower version of the specs, still, the market knows Apple for having strong tech features. There is a certain appeal to more affordable iPhone but getting similar utilities that can attract and create a customer base unlike any other. This is where Moto X and the new iPhone will battle it out.
The Moto X phone offers practical software, customizable design and excellent battery life. It is a mid level spec phone with features people will either love or simply ignore. Google and Motorola were not aiming to differentiate it based on the features or the price tag. The main identifying factor of the handset is its customizable features.
Many smartphones today appear just a clone of another. They have similar features, identical interface and displays that vary in inches but with same resolution nonetheless. A customizable phone may be a major selling point. The same idea may be applicable to Apple's move to offer more colors. It is a fresh concept that can attract interest. The company already has a solid base of consumers. Differentiation is now is the priority.
Whether Apple's gold iPhone can spar well with Google's Moto X is a matter of time. People will have to wait for the golden handset to hit stores.
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