Reports confirm social networking giant twitter will launch its Australian headquarters this week.
The audacious website jam-packs information from its registered users in 140 revealing characters. Some of the most followed people on the site are entertainers, celebrities and policy-makers. It is a fair medium for exchange of ideas that include pictures, and videos.
Last week, Twitter.com was hacked by a Syrian group supporting President al-Assad. The SEA or Syrian Electronic Army claimed responsibility after Twitter disallowed the group from obtaining a twitter account.
Twitter has become a convenient tool for communication for people around the world, commenting on news events or even to report breaking news events. An example of this was the breakout of the Mumbai terror attacks on twitter, letting the world know about minute-minute details about an incident.
Just like week, the New York Times was also hacked by Syrian group called SEA, which left the website unreadable. Pushing its news across, the NY Times posted subsequent reports in one or two liners such as "The latest on Syria."
In this regard, Twitter leaves a strong impact on commentary and analysis. Perhaps what makes Twitter more news centric than facebook is its ability to get the news across with very little writing.
The social media giant has had an increase in followers in Australia since last year, along with a growing staff. Twitter will open officially in Sydney, although staff have already been placed.
A twitter account for the Australian market was established and it was apparent that offices in Australia would be forthcoming. The move to Australia is part of Twitter's strategy to increase its users to more than the two million in Australia. The site's source of funding is from adverts.
Julie Bishop, the Shadow Foreign Minister, was quoted as saying she was anticipating the move to Australia.
On Monday, Twitter also said that it has appointed ex Google Pacific executive Karen Stocks to manage the Australian segment.
By opting to move to a location in Australia also takes into account how the company will work with the government and streamline the social networking process. The Australian government has made a request to social media firms to tackle online bullying and Twitter is well poised to take on this challenge after confronting the Syrian hacking group, the Syrian Electronic Army.
With a report by AAP
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