Toyota Kirloskar Motors (TKM) on Wednesday launched India's first locally manufactured hybrid car Camry Hybrid in the country with a price of ₹29.75 lakh.
The car, which is powered by the new hybrid exclusive 2.5 petrol engine with an electric motor, will be manufactured at TKM's local plant in Bidadi, Bangalore. Currently, the company has ten manufacturing units across the country and Bangalore will become its eleventh unit.
The Camry hybrid runs on Hybrid Synergy Drive which can sense and change the source of power from petrol engine to electric motor. It claims to offer a mileage of 19.16 kmpl. The car will be available in Grey Metallic, White Pearl Crystal Shine, Silver Metallic and Attitude Black colours.
"The Camry Hybrid is India's first locally manufactured hybrid vehicle...It is our endeavour to offer the best vehicles with most advanced technology to India. Toyota is a pioneer in hybrid technology and thus we were very keen to manufacture the all New Camry Hybrid in India as well. This is in line with Toyota's global philosophy to encourage the use of hybrid vehicles across the globe, for a greener tomorrow," said TKM Managing Director and Chief Executive Officer Hiroshi Nakagawa.
Apart from the latest Camry hybrid, TKM also markets Prius car in India. The Prius, which is brought as completely built unit (CBU), attracts a custom duty of 100 percent.
Talking about the objectives of introducing hybrids cars in India, Sandeep Singh, deputy MD and COO, marketing and commercial, TKM said "Our main objective behind introducing this product in India is to further generate awareness on hybrid technology amongst Indian customers. The New Camry Hybrid is an ideal combination of a luxury sedan and hybrid technology. The new Camry Hybrid will definitely distinguish our customers as responsible citizens."
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