The Gran Turismo franchise celebrates 15 years of gaming. From the day it was launched and more than a decade later, the game continues to rack up its base of gamers. In line of this, the BMW Group Design has shared a futuristic virtual concept car for the upcoming Gran Turismo 6.
BMW's latest concept car for the game will tell people why it has been successful all these years. The fancy and sleek designs of the models featured in the game were enough to catch people's attention. This time makers of the game and BMW were stepping a notch up to ensure the virtual debut of the Gran Turismo will be a success.
BMW combined its racing experience along with their teams' design freedom vision to come up with a virtual car especially for the game. This featured car showcases the aerodynamic components that BMW is known for. The BMW Group's real-life experience on the race track has made the company a success with regards unbeatable handling, exceptional lap times and excellent fingertip control.
The company translated that well in their concept car for the next Grand Turismo franchise. The development of the BMW Vision Gran Turismo signified BMW's emphasis with regards their ongoing investment and exploration in the gaming sphere. Reports said this is one of the most evident strategies indicating the company's eagerness to expand outside the automotive industry and into the tech sector.
The gaming sector has been one of the most thriving and excellent venues for companies to promote and expand. Many brands have launched or supported gaming platforms in hopes of boosting sales and improving brand awareness. Many of them succeeded.
The video game market has been increasingly popular for these past couple of years. Likewise, its community of users is very active and loyal. Tapping a market such as this can be very beneficial for companies. The community also lets concepts such as the BMW Gran Turismo including classic and the latest line of BMW models to be both seen and used. People can have a virtual experience of what driving a BMW feels like. This can add to the overall market appeal of the brand.
Sony released a statement indicating their interest over what has been developing for the gaming platform.
"I was really impressed by the amount of thought BMW put in, for not only surface features of a car but their consideration for internal structures and mechanical components as well. I respect their sincere efforts and I am very much looking forward to the BMW Vision Gran Turismo," Kazunori Yamauchi, Producer Gran Turismo, President Polyphony Digital Inc. and Senior Vice President Sony Computer Entertainment Inc., expressed. "I have immense respect for what's been achieved here and am very much looking forward to the arrival of the BMW Vision Gran Turismo."
Grand Turismo has won awards for many years starting from its release in 1998. Check out BMW's sleek concept car for the game.
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