"Madras Cafe", which has been described as 'sensible cinema' by critics, is doing good at the box office due to its quality content. The political thriller has earned ₹27.06 crore from domestic box office.
The film, which is running in theatres along with "Chennai Express" and "Once Upon A Time in Mumbaai Dobaara", has been maintaining a rock-steady pace at the box office.
"MadrasCafe *actuals* Fri 5.23 cr, Sat 7.18 cr, Sun 8.60 cr, Mon 3.05 cr, Tue 3 cr+. Total: ₹27.06 cr. Super-strong on weekdays!" trade analyst Taran Adarsh tweeted.
The film starring John Abraham and Nargis Fakri revolves around the Sri Lankan civil war. It was released in limited screens and faced ban in Tamil Nadu but it has done good business.
According to reports, the overall production cost of the film is said to be ₹10 crore, which means the film has already earned more than double the production cost before even finishing its first week.
The makers of the film - John and Viacom 18 Motion Pictures - can earn good profit.
John is thrilled by the response the film has received. He took to his twitter page to thank everyone for putting faith into his vision for cinema.
"I thank all of you for putting faith in my vision for cinema to get progressive. Collections on this film have skyrocketed. A big thank you," John said.
"Madras Cafe" is his second production venture after "Vicky Donor".
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