Canadian telecommunication and wireless equipment company BlackBerry Limited has been reported to be mulling the idea of spinning off its Blackberry Messenger (BBM) service into a new and separate company.
A report carried by the Wall Street Journal, quoting unidentified sources, said the new subsidiary firm would be known as BBM Inc.
Other sources, however, told Reuters the spin off is not immediate, but confirmed it is carefully being thought upon. The unidentified sources disclosed the company has selected some personnel to exclusively focus on working on the BlackBerry Messenger service, following its scheduled launch on competitors' devices. Internal resources have likewise been redistributed to this select team.
BBM for Apple's iPhone and devices using Google's Android are scheduled to be made available in the next few weeks to consumers.
"We have announced our plans to offer this trusted mobile messaging service to iPhone and Android users sometime this summer," the Wall Street Journal quoted a BlackBerry spokeswoman as saying. "We have made no further announcements."
"We haven't announced any initiatives to bring BBM to the desktop," the spokeswoman added.
"Spinning off BBM will help position the company as a valuable asset ahead of what could be a potential sale," according to the Wall Street Journal, noting the reshuffling.
"Why are we doing this now? It's a statement of confidence," Thorsten Heins, BlackBerry chief executive, said in May when he initially announced the BBM cross-platform news. "The BlackBerry 10 platform is so strong and support has been so good that the time is right for BBM to become an independent messaging solution."
However, experts considered the move, to focus on software business and leave the hardware business, a long delayed thought process for the ailing Canadian telecommunication firm.
BBM has 60 million users. However, consumers have started to leave them, preferring and adapting to other services like WhatsApp, Kik and even Apple's iMessage.
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