As can be seen in the video, the iPhone 5S is approximately the same size as the iPhone 5, so any hopes of the screen being bigger will probably depend on a smaller bezel on all sides.
With regard to thickness, there is a noticeable thinness to the new iPhone compared to the old one, which can mean that it will be lighter as well. Design-wise, the back cover is very reminiscent of the old iPhone 5, which can mean that the iPhone 5S is more a refresh than anything else.
As for the iPhone 5C, you have a more rounded body which is smaller compared to the iPhone 5S, but the plastic finish really gives it a more low-end look than the shiny finish of the new iPhones.
iOS 7: More Rumours Before September
Apple has a number of expected devices and software to be delivered come September, and it seemed that the iOS 7 is joining the list.
An email has recently been leaked from developer Owen Williams, and according to The Verge, it stated that the iOS 7 will be released on September 10.
The iPhone 5S has already been reported to go public on the same day, which is a different approach to what Apple usually does when it releases a version of its software.
One possibility that the report speculated on is that the iOS 7 that will be released is one meant for developers. This way, there will still be some time for the creation of new apps before the iOS 7 finally rolls out to the public.
New iOS Apps Aleady Out
If you check out What's on Apple TV today, you will find that there are a number of new apps that have debuted for this week, starting with VEVO music video channel.
According to MacRumors, the VEVO app will allow users to access the video library, which contains over 75,000 music videos, a quick browse command for searching and watching the latest videos, and a more efficient overall design for the app.
Another app that has recently debuted is Disney, which brings two apps the, Disney Channel and Disney XD, offering access to content for select providers. The Smithsonian Channel is now also available, bringing in streaming capabilities for several episodes.
Lastly, The Weather Channel is also in the TV Apps section for stories, shows and forecasts.
Aside from TV apps, a new gaming app from Electronic Arts was released, the Madden 25 app, in commemoration of the 25th anniversary of the game. The app is exclusive for the iOS as a free-to-play game, changing its direction from the previous trends of charging an amount for it.
The free-to-play format may not be as great as it seems though, as Phone Arena reported that some features in the game like the energy meter hurt more than help the free-to-play experience. But as a whole, Madden 25 is a game worth getting into.