Tesla factory in Fremont, California
. Wikipedia: Flickr: Blue Belles/Steve Jurvetson
California-based Tesla Motors' (NASDAQ: TSLA) manufactures affordable electric automobiles. And its goal is to produce more electric cars with a price tag that consumers can say 'yes' to. More than that, Tesla Motors is doing a great job in promoting sustainable transportation that will transform the auto industry into safe, user-friendly vehicles, offering a high degree of "green" mechanics.
The tesla model s is one car-maker that stretches itself to address the energy crisis, affordability and safety - the three most important requirements that will come into play in the future of automotive industry. Tesla is slated to offer the Model s in Australia in the first half of next year.
"Independent testing by the National Highway Traffic Safety Administration (NHTSA) has awarded the Tesla Model S a 5-star safety rating, not just overall, but in every subcategory without exception. Approximately one percent of all cars tested by the federal government achieve 5 stars across the board. NHTSA does not publish a star rating above 5, however safety levels better than 5 stars are captured in the overall Vehicle Safety Score (VSS) provided to manufacturers, where the Model S achieved a new combined record of 5.4 stars," said a statement on Tesla's website.
Apart from the high ratings, Tesla model s has outsold major luxury lines like Porsche, Volvo, Jaguar, Lincoln and Land Rover in California. And you can bet Californians pay attention to luxury and a bargain price. Tesla model s also has the features of a sports car, so this is the perfect car for Californians, who have a lackadaisical lifestyle with lots of activities jammed in.
Tesla has sold 4,714 cars this year, according to statistics from the California New Car Dealer's Association. This figure outranks Porsche by a margin of 128 cars, while speeding ahead of Volvo by 1732 cars. Interestingly, this translates a sizeable 3460 more than Jaguar, once the envy of every car owner, and 2484 more than Lincoln.
In the first six months of 2013, Tesla Model S accounted for 12% of the sports and luxury vehicle line, Slash Gear noted.
Although Tesla has put up a good show this year, the more inexpensive cars like Toyota Prius overtakes Tesla with close to 34,000 cars registered in California.
But credit goes to Tesla for making a 3000% jump in sales over year-ago-figures. Tesla also revealed that the Tesla Model S had better safety scores in comparison to all the minivans and SUVs that were tested, Reuters reported.
A report by Gigaom described Tesla's success after ten years since its inception: "It's funny, electric car company Tesla has been building its business for a decade now, but it's just in recent months that the auto industry seems to be taking Tesla's innovations as an actual threat to their businesses.
The report continued to say, "That's because it's only been in 2013 that Tesla has shown how it can make a small profit and use its popular electric car to compete with competitors in the auto biz. But reacting to a threat when it's finally arrived, versus skating to where the puck is going isn't necessarily the best way to run a business. The tech industry is littered with late-movers like Blockbuster or Kodak."
These statistics, along with the perfect test crash score from the NHTSA makes Tesla a winner by any standards and it's got potential for winning more drivers in California and other states in the United States.
Shares of Tesla were up 1. 5% on the Nasdaq and investors are hopeful that Tesla will make a name for itself as a superior car of the future over mainstays like Buick and Ford.
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