munbrella 360 YouTube page Target Gok Wan TV Ad called Aussie breasts "Bangers"
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In an interview with The Guardian, Aussie women expressed their furies over Target Gok Wan TV Ad.
"I just expect so much better from Target as they present themselves as a family store," the complainant said. "I have seen this ad on a number of occasions and really felt uncomfortable and disappointed," one complainant said.
"A female body is a beautiful thing, not to be cheapened by a poofter calling breasts bangers!!! I was breast fed, not banger fed!," another women said.
In another report from The Daily Telegraph, women wrote about their frustrations.
"I have never called, or even heard another woman, or man for that matter, refer to women's breasts as bangers, bangers are a slang term for sausage, I do not want my breast referred to as meat," one women wrote.
"I find it distasteful that he uses the term "bangers" to describe women's breasts. If a straight man were to use similar language during prime-time TV, there could be a huge outcry by women claiming sexist behaviour," wrote another.
Target explained the reason behind the controversial TV ad saying that the company deemed it effective to have Gok Wan in the advertisement.
"He feels good about who he is as he is. He is playfully irreverent, colourful and fun. He has a great capacity for making other people feel good about themselves too. Target strongly believes that a person's bisexuality is irrelevant to their worth as a person. Target makes no apology for using a gay man in advertising."
Target then explained that "bangers" is a commonly used slang terms for breasts in the UK than in Australia. Target said that they will be using the more familiar Aussie term "boobs" in their future advertisements.
"The use of 'assets' is not derogatory but in Target's view strongly supportive of women feeling good about themselves. Target does not view breasts as the only measure by which women should be valued," Target said.
Meanwhile, the Advertising Standard Bureau cleared Target from any breach against Australia's code of Ethics.
"The board considered the term 'bangers' and recognised that some members of the community may be offended by the reference to women's breasts as bangers. The board considered that the word is not commonly used in Australia in this manner but that in this instance, it is not used in a derogatory way and that the use of the term bangers is one that is used by Gok as part of his programs and persona. The board considered that the term "bangers" is not inappropriate and not strong or obscene language in this context."