You can now use Twitter for more than just airing your ire, expressing your random thoughts or posting selfies.
Twitter is set to change sports and social media as it is presently known through Twitter Amplify. Twitter Amplify is a method to increase advertising revenue by tapping into the economic interconnectedness between itself, sports content providers, and their sponsors. Twitter has already done some form of pilot testing.
First, Twitter connect with content providers, ESPN and Turner Sports. Twitter allows these famous sports provider to make use of a robust platform where they can place short video-clips of sporting events in almost contemporaneous fashion. The revenue that would be generated is to be divided among Twitter, the content provider and the distributor.
The test must have been successful. As a result, according to the Sports Business Journal, more than a dozen other companies are joining the venture, such as PGA Tour, Time Inc., and MLB Advanced Media. The critical thing is to acquire buy-in from advertisers, the source of significant revenue. Once advertisers perceive Twitter Amplify to be a lucrative platform for leveraging the cross-collateralized market to reach its the clients it is targeting at, Twitter might improve its access to capital as it has been accessing people in the near future.
Recently, Twitter has become a way for NBA to acquire a growing number of viewers. Twitter became another source of NBA playoffs video clips. Sponsors include Sony, Taco Bell and Sprint. Revenue is expected to double from what existed two years ago.
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