The release of the video is timed for the return of college students in the U.S. to their respective universities, lugging along their tablets. What caught the attention of viewers is that Microsoft brand poked fun at fellow tech giant Apple when usually it is with Samsung products that Apple is pitted against in adverts.
The advert showed one smart female college student using a Lenovo Yoga while the rest of her classmates are using Apple's iPad. Titled iPad is For Idiots, the advert drives home the point that the Yoga user could multitask in class, which iPad users can't.
The ad is a commentary of Apple's ecosystem, thus while the Yoga user is all smiles breezing easily through her studies, the iPad users are in search of pens, pencils, keyboards and other stuff to keep up with their professor.
The Yoga 11S, runs the full 64-bit version of Windows 8 and has the same 360-degree flexibility of the Yoga 13. It has the same rubbery finish as the Yoga 13, one each of a USB3 and USB2 port, HDMI video output, SD card reader and 3.5 mm headphone and microphone jack.