'Pure; is an app that wants to bypass courtship and dating and take its members directly to sex. The app has not yet been approved by the Apple app store. If the approval goes through, it could threaten the membership of dating sites, which have proliferated over the years.
The "Manifesto" of the app found on the official Web site courts controversy with its view on sexual relations in marriage and on the larger world view about governments, society and religion. The manifesto challenges monogamy by saying that it is alright for someone to feel "powerful sense of attachment to a long term partner" but allows for sexual attraction to someone else at the same time.
It points out that sexual relations today are dictated by governments, society and religion. The app envisions bringing about a "radical change." The radical change, according to their Web site, entails no restriction on the choice of the gender of the partner, number of partners or the sexual activity. This, it says, would give back "freedom" to the people.
The app allows users to set their criteria for the partner they are looking for and a member only sees the other members if the criteria matches. The criteria can be the ability to host the member or willingness to travel. A member can request photos, chat or a point of meeting only if the other member agrees. All conversation and photos et al, are said to be deleted within an hour.
Users who meet other members using this app are required to give a mandatory feedback about the encounter. This information is used to ban the members if they are found to be misleading the other members by putting misleading pictures or not showing up for the meeting.
According to a report by NYMAG, the app makes money by charging $9.99 for a one day pass. The pass allows the member to send unlimited requests for 24 hours. The founders are reportedly planning a series of marketing events in New York.
The app aims to target casual sex seekers and hopes that they will get comfortable with the idea of ignoring the initial small talk that preludes the actual sexual activity.
Will people embrace this new "freedom" offered by the app or will it die because of a ban even before it starts? Only time can answer that question. Readers can expect that support and opposition to the app to only grow from here on in.
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