Panasonic to Unveil Its ‘First Ever Smartphone’ in India on Thursday
By shruthy keerthy | May 16, 2013 4:12 PM EST
There were rumours towards the start of April that Panasonic was all set to re-enter the Indian handset market following its disastrous attempt to sell flip phones in the mid-2000s. The company is now said to be on look-out for a major Indian distributer for its P51.
Panasonic is going the ODM (original design manufacturers) route - getting phones manufactured from third party manufacturers - enabling it to create a product portfolio suited for India.
Panasonic is no big player in the smartphone market, but it has already started running commercials between the ongoing IPL Tournament, giving rise to consumer expectations. According to the advertisements, P51 will have a 5-inch IPS HD display powered by a 1.2 GHZ quad-core processor and an 8-megapixel rear camera.
Furthermore, the company had earlier announced its plan to focus less on consumer electronic goods, contrasting with its domestic rival Sony's move to double the production of its mobile phones, cameras and game consoles. Panasonic termed it as a shift to focus more on operations that will cater to other businesses such as batteries and solar panels.
Even as Panasonic's move to re-enter Indian market rest on ironies, it appears to be well planned. Kazuhiro Tsuga, president of Panasonic Corp, had landed in Mumbai last month and became the third board-level official of the company to visit India in just four months. It is not a coincidence that the company is focusing on the Indian market; its chief aim is to take leadership of the ₹50,000-crore Indian electronics market that is dominated by South Korean firms Samsung and LG.
To contact the editor, e-mail:
Most Popular Slideshows
- NFL MNF: Washington Redskins 20, Dallas Cowboys 17 (OT) [PHOTOS]
- Emma Watson Gets 'Squished' In 'Colonia Dignidad' [PHOTOS]
- 2014 MLB World Series Game 6: Kansas City Royals 10, San Francisco Giants 0 [PHOTOS]
- San Francisco Giants Beat Kansas City Royals, 3-2 In Game 7, Wins 2014 MLB World Series [PHOTOS]
Join the Conversation
- Marvel Announces Release Dates Of 11 Upcoming Movies From 2015 To 2019
- Xiaomi Becomes World’s Third Largest Smartphone Manufacturer By Dethroning Huawei
- Nokia Lumia 730 v. Sharp Aquos Crystal – Specifications, Features And Price Showdown
- Entry Of Peshmerga Fighters From Iraq Boosts The Kobani Battle Against ISIS: Turkey Provides Transit
- Nexus 6, 9 Buyers on November Release Will Enjoy These 3 Killer Lollipop 5.0 Features First
- Australia Special Forces Await 'Delayed' Iraqi Visas Before Joining ISIS Fight
- Woman Hanged In Iran Talks Abuse In Prison, Left Chilling Message To Family