Facebook Alternatives: Path, Line, Pair, Highlight Going Down a More Personal Approach

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By Gilda Galang | March 19, 2013 4:15 PM EST

With Facebook's more apparent descend into the world of corporate and advertising, it seems that the "connect with friends and family personally" aspect of the social media giant has started to lose its touch.

Here are four Facebook alternatives, which can highlight your love for creativity, the need for a personal digital space with a friend, a more organic way of communication, or more location-based way of connecting with people.

Line

In the fashion of hitting tow birds with one stone, Line, an app from NHN Japan Corporation, is now coming out as a potential rival of both Facebook and Viber.

At first glance, the two competitors are completely unrelated, with one being a social platform and the other a messaging and communication app. But according to TechCrunch, it seems that this is exactly what Line was going for: the best of both worlds.

In the tradition of Japan's knack for cartoon characters and creative graphics, Line takes the emoticons to a different level by bringing in cartoon stickers that are recognizable in their own right (Hello Kitty, anyone?) thanks to its licensing agreement with other companies.

"People, especially young folks, are really adopting our stickers," says U.S. CEO Jeanie Han to TechCrunch. "The ratio of people who are buying things online like our stickers is actually quite high in the U.S., as well as people who are using out games inside our platform relative to the total number of users, so we're quite optimistic in terms of our market in the U.S."

This same edge may be what sets Line apart from Facebook, because you not only get a social media network that lets you connect with friends, but you also get to communicate with them in different, creative ways.

Path

Path has recently launched Path 3, which is devoted to a more focused, intimate, and free-form communication for the user. How to do this? Private messaging.

Before you say "been there, done that," Path offers an entirely innovative experience of private message. For starters, it can be executed for both person-to-person and person-to-group communication.

But what's more intriguing is the language that it uses. According to Venture Beat, Path 3 aims to imitate the way you would converse with other people, meaning texts and photos aren't enough.

So now, you can also include location, voice, stickers, badges, music, videos, or even a movie clip, which you feel best expresses what you're trying to say.

Pair

Tired of all the competition for attention and likes on Facebook? Do you feel that every conversation in your social network feels like a never-ending wave of seeking out someone who would notice what you've put up on your wall?

If so, then Pair may be the next best thing. At the get-go, Pair seems like an app best suited for couples. After all, you can be involved with one person at a time when you're on Pair. So anything, from sharing scribbles and doodles to chatting with each other, you can only connect with that person.

You can easily un-Pair with someone and Pair-up with another, but the main limit is that you only do this with one person at one time, reports Techland. It's understandable how Pair can be an app made for couples, but it also mimics the way you would interact in real life.

Compared to Facebook, where you announce your thoughts to your social sphere, Pair exists so you and your current Pair partner can share and converse between just the two of you.

Highlight

Facebook's recent dabble in the area of location-based friend alerts is not a breakthrough, considering how Highlight, another social app, has built its premise around location-based friend finding.

What Highlight is going for is the sense of pre-serendipity. Imagine a friend you haven't seen in a long while, and it just so happens that you are in the same area for the weekend? If you are both Highlight users, chances are you will be notified of each other's presence, allowing the two of you the time to meet and catch up.

"We're coding better notification relevance in right now," says Highlight CEO and founder Paul Davison said to The Next Web. "If you're 150 meters away from a mutual friend in San Francisco, that's not really a big deal. What is a big deal is if you're traveling in Kansas, and a good friend of yours is also in Kansas at the same time."

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