It's no longer a surprise (or news) that Facebook has been immersed in the advertising and business industry. After all, those Facebook ads on every page as well as corporate profiles mean a lot for any social media-driven advertisers.
But now Facebook is making it easier and much better, with the introduction of not only new tools for businesses, but also a rip-off of one of its competitor's key functions.
The #F: Closing in on advertising and news-surfing
Facebook has been battling it out with Twitter ever since people have opted for the more mobile approach to updates.
And now, it seems that Facebook is going to close in on a popular technique that Twitter has been making use of, in terms of both news-surfing and advertising, reports The Wall Street Journal.
The hashtag, as symbolized by the pound (#), allows for feeds and updates of the same topic to be grouped together, given the similar keywords.
Facebook's version of the hashtag is still under testing, but expect a few concerns to come up along the way-potentially privacy concerns being one of them.
New team-up, new tools
Facebook has also just welcome design firm Hot Studio into their midst, with a recent announcement confirming a partnership that was already in the making months ago.
According to TechCrunch, the team-up seems to be in line with Facebook's aim of pushing boundaries of advertising in its midst.
""Hot Studio has a sixteen-year history working with some of the world's biggest and best brands. They have an intricate understanding of what businesses need and a flair for building tools and resources to help meet those needs," said Facebook in a statement quoted by TechCrunch.
And this is what we're bringing them here to do-build amazing tools that help the brands and businesses that use Facebook."
While Facebook did mention building tools for their users who have come to connect with what they care about, it seems that more fanfare is being given to the fact that businesses may see a bit of significant change in their everyday advertising.
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