When it comes to spending on marketing and advertising campaign, Samsung Electronics outdoes the rival Apple Inc in the United States, Wall Street Journal has reported citing ad research firm, Kantar Media.
The report says Samsung spent a whopping $401 million for advertising in the U.S. last year, which is much more than the $333 million that Apple spent on its campaign.
In contrast to Samsung and Apple, HTC took third spot by spending $46 million (down from $124 million in 2011) followed by BlackBerry and Nokia who spent $35 and $13 million respectively and also slashed their budget last year for marketing.
In 2012 Samsung's ad campaign was directly rivalling on the launch of Apple's iPhone 5. Samsung released a full-length newspaper ad in the U.S. just after the launch of iPhone 5. The advertisement included the detailed list of why the iPhone 5 cannot compete with its flagship Galaxy S III smartphone.
Samsung spent only $78 million for its advertisements in 2011, whereas the Apple spent $253 million on its campaign.
As for 2013, Samsung has kept up a steady marketing efforts ahead of Galaxy S4 launch. There is no doubt that the company will go even farther in its advertisement and marketing for its Galaxy line up of devices.
The South Korean smartphone giant is all set to announce the Galaxy S4 smartphone March 14 at Radio City Music Hall in New York and the launch of Galaxy S4 is said to be one of the biggest events this year.
Despite Samsung spending huge amount on ad campaign, promoting handsets like Galaxy S III, the company ranked second, while Apple's iPhone took the top spot for the most effective mobile phone brand in the U.S., according to an advertising analytics firm, Ace Metrix.
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