It is the eve of Samsung Galaxy Launch S4 launch and the world is expecting a phenomenal show at the New York Time Square. However, on the same night, Apple Marketing Chief Phil Schiller insulted rival Android directly before the new Samsung flagship smartphone has been launched.
"When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with. They don't work seamlessly together," he said in an interview with The Wall Street Journal.
"Android is often given a free replacement for a feature phone and the experience isn't as good as an iPhone," Mr Schiller added.
Mr Schiller's interview seems like a perfect timing before the biggest rival of Apple make its come back. Samsung had been needling Apple for more than a year with advertisements and campaigns that mock the company's defective iOS Maps application.
The fight between iOS and Android has suddenly gone down to words but Android users will not let such an insult go away. Apple denies some of its failure with their Maps application that almost got several people killed from starvation and heat, lock screen security bypass bug, and a woman whose iPhone battery suddenly heated up and exploded. So Android has something to say about their allegations.
Nine accounts? Upon opening the box and turning on the device, you only need your Gmail to login and get all your favourite downloads from Play Store. If you want to add more than one, it's up to you.
iPhone Experience? Android can do get more than just one experience. If you are tired with Samsung TouchWiz UI, flash another ROM. If you are bored with Vanilla Android ROM, get an HTC One with Sense UI or even get an iOS design-like ROMs made by Android developers. You can Frankenstein your Android phone with almost anything you like.
Free Replacement? It's a better replacement then, with Android you get a fully customisable device, widgets on lock screen, live wallpapers, almost every app known existing on both smartphones and PCs (even torrent does), swiping on notifications, NFC beam, and much more that Apple has none.
Apple's words appears to be a well-calculated media stunt, but it appears like a defensive strategy to deflect the threatening aura that Samsung Galaxy S4 carries with and emanates now from every corner of the tech world. It is tick-tock time for Apple.
To contact the editor, e-mail: