Hooters has decided to shake things up a bit after declining sales has put the privately held American restaurant chain between a rock and hard place.

Known for its buxom tank top-wearing waitresses, the Georgia-based company has traditionally been a magnet for groups of men looking to eat, drink and flirt with waitresses. But according to Darren Tristano, executive vice president at research firm Technomic, as cited by NBC News, sales have "flattened out.”  Tristano told NBC News that while Hooters’ revenue peaked in 2007 at nearly $1 billion, he estimates that it has since fallen to around $850 million as of last year. (The privately-held company doesn't release sales figures.)

The latter would explain why the restaurant chain recently announced an overhaul aimed at making Hooters more female friendly and less of a man-cave. The overhaul is to include adding more salads to its menu, remodeling stores and rolling out a series of ads to promote the changes.

Hooters debuted its first redesigned location in January, which the company said gives customers "a more open and brighter appearance," thanks to higher ceilings and lighter colors.

"They're moving it forward, but it's a larger brand, so in order to move the needle, it's going to take some time," Tristano said.

Hooters’ rebranding comes not long after a franchise disagreement lead to the closing of all three Hooters locations in Long Island, New York. The location in Queens, New York, which was owned by the same franchisee who own the Long Island locations, closed as well.

Reports indicate the flailing sales, as well as a disagreement between the franchisee and the corporation, led to the closings.

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