Hooters/Facebook Hooters has decided to shake things up a bit after declining sales has put the privately held American restaurant chain between a rock and hard place.
Known for its buxom tank top-wearing waitresses, the Georgia-based company has traditionally been a magnet for groups of men looking to eat, drink and flirt with waitresses. But according to Darren Tristano, executive vice president at research firm Technomic, as cited by NBC News, sales have "flattened out.” Tristano told NBC News that while Hooters’ revenue peaked in 2007 at nearly $1 billion, he estimates that it has since fallen to around $850 million as of last year. (The privately-held company doesn't release sales figures.)
The latter would explain why the restaurant chain recently announced an overhaul aimed at making Hooters more female friendly and less of a man-cave. The overhaul is to include adding more salads to its menu, remodeling stores and rolling out a series of ads to promote the changes.