The social media giant, Facebook, Thursday announced a new version of Facebook News Feed design at its headquarters in Menlo Park, California.
Facebook will roll out the new changes for desktop users and mobile and tablet app in coming weeks. The new look on the social networking site appears to keep users for longer time on Facebook by focusing heavily on larger and crisper images.
"In the News Feed redesign, we're taking images and making them front and centre," said Julie Zhou director of design at Facebook. "And this isn't just for individual photos; we're also giving the photo albums you share a major facelift."
"What we're trying to do is give everyone in the world the best personalized newspaper we can," said Mark Zuckerberg, CEO of Facebook. "The best personalized newspaper should be intricate, rich, and engaging."
The new design also allows users to choose what appears in their News Feed. Facebook has noted several new feeds changes and that can be summed up by the following categories.
- All Friends - a feed that shows you everything your friends are sharing
- Photos - a feed with nothing but photos from your friends and the Pages you like
- Music - a feed with posts about the music you listen to
- Following - a feed with the latest news from the Pages you like and the people you follow.
The changes in the Facebook News Feed are also designed to be attractive to advertisers. Meanwhile Chris Cox, vice president of product at Facebook, said that the company required a "more modern and clean" interface for users. He also stated that the changes have been in development for months and was largely inspiration from mobile and tablet app interface.
The new changes for News Feed will immediately begin for small number of people starting Thursday. Facebook also allowed users to add themselves to the waiting list to get the new look.
"Because this is a big change on the Web, we're going to be very careful and slow in how we move it out," said Cox.
"To take advantage of this new design, we encourage you to optimize for high-resolution feed stories on both web and mobile by providing 600X600 pixel images (minimum 200X200 px)," Greag Marra, product manager at Facebook, shared some tips for apps developers on the Facebook blog.
"For users who spend a lot of time on the News Feed, they can quickly exhaust the available stories," said Hussein Fazal, chief executive of an online advertising company called Adknowledge. "The 'switcher' allows users to scroll though several different news feeds based on what they are looking for -- images, games, music, news, best friends, all friends...This will result in more time spent overall on the Facebook News Feed -- and of course increase engagement with content and ads," CNET has cited.
Eventually, the new visual rich News Feed design aims to retain users on the site for longer time.
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