When it first came out, BlackBerry was a major player in the enterprise industry, and, now, it seems that it's paving its way to dominating the same market this time with the BlackBerry Enterprise Service (BES) 10.
According to NetworkWorld, BES 10 is a management platform that allows access to mobile device management, unified communications, application management, and security.
What is BES 10?
In a nutshell, BES 10 is all about security tailored for enterprises. It also incorporates multiple device management, which is an extension of its previous OS model in the BES5.
ArsTechnica reports that BES 10 is free for downloads for the first 60 days as a trial, after which you will have to pay a one-time $99 license fee for every device that you will use it on.
BlackBerry has also enabled a trade up program, for those who already have the old-generation BES5.
The BES 10 is also necessary to gain access to apps, which are being offered in the BlackBerry World for Work, which is the corporate base for apps made for the BlackBerry 10.
A strategy for BlackBerry to make a place for itself?
As this is the year that BlackBerry has been trying to make a comeback to the public eye, ArsTechnica reports that this may be a good chance for BlackBerry to become a necessary and fierce competitor in the industry.
Its advantage has always been its reputation for most firms and corporations, and the name has become a lead player in the Bring Your Own Device strategy for enterprises.
Security, for the most part, is what BlackBerry is trying to gain back, as seen in the 5,000 BlackBerry Z10 phones that were recently bought as part of the deal with Germany's Federal Office for Information Security, reports EndGadget.
A BES 10 for iOS and Android
BlackBerry is now aiming to make the service available to iOS and Android users, wherein a workspace on of their own called the BlackBerry Secure Workspace can be accessed via Apple iPhones and Android users.
For Apple iPhones and Android users, ITPro reports that they would only need to select an app found on the home screen then log in via a PIN code.
This offering will allow users to keep their personal and corporate information separate even when using the same device, a convenient function for those who are in a fast-paced, corporate environment.
But for now, it has not yet been revealed when the date for roll out of this service will be made available.
"We know, if end users have choice, they will have full diversity [of devices in their environments] and we now have the ability [to cater for that]," said Jeff Holleran, senior director of enterprise product management at BlackBerry to ITPro.
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