Beyoncé goes bleach blond in her latest ad with Pepsi.
This is not the first time that Beyoncé has teamed up with Pepsi. She worked with the soda company back in 2004, alongside fellow artists Britney Spears and Pink.
Now, she and Pepsi have become “global partners,” and The New York Times reports that the new partnership is estimated to be a $50 million deal.
Beyoncé’s face is already on Pepsi cans around the world, and Pepsi President Brad Jakeman says this deal will allow her "multiple outlets to tap into in order to express her creativity."
Just last month, Beyoncé posed in a Andy Warhol-like campaign for Pepsi, smiling and making various facial expressions with bright yellow hair, pink lips, and blue eyeshadow.
"Pop Art inspires me to Live for NOW," Beyoncé wrote on the Facebook post along with the photo.
For her latest ad, Beyoncé goes bleach blonde, wearing blue shorts and a tight fitting white top, showing off her post-baby figure.
Pepsi has already won over many people due to their most recent collaboration with the superstar. Back in February, at Super Bowl 2013, Beyoncé's halftime show was sponsored by the company. The singer was introduced by 100 fans, fifty of which joined her .
Pepsi a month prior had announced last month that it would hold a contest in which fans can upload photos of themselves dancing to her signature moves.
Those who submitted videos were even featured in a commercial during the Super Bowl.
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