Facebook/Ford India Ford Launches Figo Celebration Edition in India at Rs 4.15 lakh
The company, which is in the midst of its third anniversary celebration in the country, unveiled its special Edition Figo in Delhi designed by Figo owners and ace fashion designer duo, Shantanu and Nikhil. The new model will be available in the country in a special variant of Diamond White.
"Figo has been a game changer for Ford and for the small car segment in India. The Figo has helped redefine the value proposition offered to customers. Today, we celebrate Figo's three years of success with the launch of this limited 'Celebration Edition'," said Joginder Singh, president and managing director, Ford India.
He also thanked the loyal customers of the country for making Ford a successful brand in India.
Ford's much-anticipated EcoSport SUV was also expected to launch at the event, but the company is being quiet about it.
"I would like to thank our customers for their loyalty and continuing trust in the Ford brand and thank our dealers, suppliers and employees for their support in establishing a great foundationor success. The Ford team had gone further by co-creating content based on direct input from our valued customers, with the support of leading fashion experts. The already loved Figo has become more chic and desirable," said Joginder Singh.
Menwhile, Ford has started the marketing campaign for its upcoming EcoSport in the country, hinting that the launch is not too far away.
The company has also released two videos of the EcoSport compact crossover. The car which is waiting to take the stage at the imminent Geneva Motor Show will come with a 1-litre EcoBoost petrol engine which is expected to give 120bhp power, or the 1.5L diesel engine which would offer 90bhp. The petrol EcoBoost EcoSport is expected to deliver a mileage of 17 kilometres per litre.