Although Chinese tech giant Huawei has been making some noise in the global smartphone market with the unboxing of the Ascend 2 smartphone at last week's World Mobile Congress in Barcelona, the company's CEO has the ambitious dream of becoming the world's number one in smartphone sales across the world.
Wan Biao, chief executive officer of Huawei Devices, made the bold forecast that the company in the next five years would get the largest slice of the smartphone market currently shared by Apple and Samsung.
"If you look back five years ago, Apple is small, Samsung is not so big . . . You can't see where we'll be in five years. At least top three. Maybe number one," Mr Wan was quoted by The Telegraph.
One indicator of the growing popularity of Huawei devices is the 90 per cent rise in shipment. Huawei attributes the fast growth of its sales to claims of that the Ascend P2 is the fastest LTE smartphone and is also the largest with a screen of 6.1 inches, while Samsung's Galaxy Note II sports only 5.5 inches.
The Ascend P2 features 1.5 GHz quad-core, 1GB RAM, 8 megapixels, and 4,000 mAh.
He disclosed that Huawei will release a high-end smartphone soon expected to compete directly with Apple's next-gen phone. Huawei will also produce Windows Phone 8 units and Android smartphones in its bid to topple the two tech giants from their present standing.
To further Huawei's research and development efforts, the company allocates 10 per cent of its income to the smartphone division's R&D. Huawei also works on radios with 10,000 employees dedicated to the radio technology unit.
While Mr Wan's optimistic outlook may just become true since a review of mobile phone history would show quick changes of fortunes like what happened to previous number one Motorola and Nokia, there are other things which Huawei has to overcome.
These include convincing Western buyers they are not supporting a spy agency for China's military whenever they purchase and Ascend P2 and the general global perception that products with the Made-in-China label are cheap but of low quality.
There's a third hurdle which could be addressed by watching this video on how to say the company's name properly.