Samsung to Upend Apple’s U.S. Market: Plans to Sell Galaxy S4 for $US200 or Less
By Erik Pineda | February 28, 2013 12:00 PM EST
For its U.S. rollout, Samsung has likely secured arrangements for major telcos to offer the Galaxy S4 to American buyers, Gotta Be Mobile said, and it will carry a price that will be wholly reachable for everyone - $US199.99.
Nothing new indeed with the mark as Apple sells its latest iPhone models at the same level. But that is exactly the point for Samsung's U.S. campaign - bringing the war directly to Apple's turf.
The approach makes sense, analysts said, and is in line with Samsung's not so secret goal of selling 100 million Galaxy S4s prior to the arrival of its successor next year; or the earlier the better.
By the end of 2012, Samsung's present flagship, the Galaxy S3, reportedly sold than 40 million units. While the figures were exceedingly impressive, the S3 failed to ward off the Apple surge during the holiday quarter of last year.
According to Strategic Analytics, Samsung only shipped out close to 18 million S3s in Q4 2012. The numbers fell short of the combined efforts put in by Apple's iPhone 5 and iPhone 4S, which collaborated to relegate the top Android handset to number three overall.
Previously, the Galaxy S3 occupied the number one spot.
And Samsung is gunning to grab back that sweet spot by the end of Q2 2013 if reports proved true that the Galaxy S4 will start hitting store shelves on April following the planned U.S. spectacle.
For a very affordable price tag, Samsung is set to deliver a 5-inch Full HD 1080p S4 screen that also boasts of 13MP main camera snapper and a 2MP front cam, based on leaks that have been coming since the start of 2013.
Originally, the chip specs pointed to an Exynos Octa 5 CPU that performs seamless multi-tasking duties with 8-core capabilities. Later reports, however, have suggested that the Galaxy S4 is more likely to draw muscle from a Snapdragon 600 that Qualcomm provides. It spins away at 1.9GHz.
Rumours also pointed to the possibility that last minute adjustments will leave the Galaxy S4 with a different screen display technology, ditching the Galaxy S mainstay Super AMOLED due to production woes.
To contact the editor, e-mail:
Most Popular Slideshows
- In Photos, Typhoon Rammasun Blasts the Philippines
- Ellen DeGeneres Caught Cheating with Mutual Friend Before Portia de Rossi’s Rehab – Reports [PHOTOS]
- Flight MH17 Attack: Russians Claim 'Putin A Terrorist,' Memorial at Dutch Embassy Overflows [PHOTOS]
- Malaysia Airlines MH17: Vital Black Boxes Finally Land in Hands of Malaysian Authorities, Rebels Announce Ceasefire (PHOTOS/VIDEOS)
Join the Conversation
- Malaysian Airlines Flight 17: Air Carrier to Give $5,000 Assistance to Victims’ Families; Bankruptcy Looms as 2 Air Mishaps Would Cost Firm Minimum $80.55 M Compensation
- Foxconn And Pegatron Corp Readies For Apple's iPhone 6 Mass Production This Month
- Malaysian Airlines Flight 17: Air Carrier Losing $1.6 Million/Day; Crisis Management Experts Suggest Hiring Risk Expert as CEO
- California Fruits Recalled in USA and Canada for Possible Listeria Contamination
- KFC & McDonald’s Accused of Serving ‘Expired’ Meat to Customers
- Google Nexus 8 Release Date Soon Along with 2 More HTC Android Tablets – Reports
- Windows Phone 8.1 Update Rollout: 20 Nokia Lumia Phones Eligible and 13 New Features to be Added
- Moto 360 Price Speculations, Key Features, Strategic Release Date, Design: A Watch That is More Than Just Time
- Three New Moto G Successors Spotted in FCC Document Dubbed Moto G2, Moto M and More --Reports
- Samsung Galaxy Note 4 Apps Leak Online, Five Fresh Features to Expect from the Android Smartphone
- Sony PlayStation 4 Outsells a Resurgent Xbox One in June
- Killer Xiaomi Mi4 at $369 Likely to Come With 5.0-Inch Display, Snapdragon 801 Processor, 3GB RAM and More