BlackBerry Z10 Sales Fail To Impress Analyst; Company's Turnaround Bid Not Working?

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By Vijaykumar Meti | February 24, 2013 4:52 PM EST

It is no more secret that BlackBerry is aiming to regain its lost market shares, which are currently dominated by Apple iPhone and Android-running devices. But analysts forecast that sales of the flagship smartphone are far below the estimates.

A new report from Pacific Crest Securities analyst James Facuette says BlackBerry Z10 sales are moving far below the estimates and intimidate the company's bid for a turnaround. BlackBerry will ship 275,000 to 325,000 units this month, which is far below the estimate of about 1 million unit sales.

"We continue to believe the Z10 launch involves relatively small shipment volumes and only moderate sell-through so far in markets which have historically been some of BlackBerry's strongest," said Facuette.

In an earlier report, T.Michael Walkley, an analyst at Canaccord, forecasted that, the Waterloo-based company will sell only 300,000 BlackBerry 10 units in the first quarter this year.

"With new BB10 smartphones launching in the U.S. only in mid-March or later at subsidized prices no better than competing high-end Apple/Samsung smartphones... we are lowering our BB10 sales estimates for the February quarter and all of [fiscal] 2014," Walkley wrote in a note to clients.

Just after the launch of BlackBerry's flagship smartphone Z10, the company reportedly said the smartphone had broken sales record of its earlier BlackBerry devices in Canada and the United Kingdom.

BlackBerry CEO Thorsten Heins said that the Z10 sales were "50 percent better than any other launch day in our history in Canada."

Meanwhile, earlier this month the market research and polling firm, Forum Research Inc conducted the poll which suggested that BlackBerry might sell between 1.2 million to 2.6 million devices this year.

"This is an exciting result for BlackBerry. The number of people interested in buying their smartphone is equal to or greater than Apple's total share of the entire personal computer market," said Forum Research President Dr. Lorne Bozinoff.

However, there is no official sales number from BlackBerry.  

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