Tablet Ownership In Canada Doubles, iPad Still Top Priority: Study

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By Vijaykumar Meti | February 21, 2013 8:33 PM EST

Tablet ownership is growing rapidly in Canada and Apple Inc's iPad is still the top priority for tablet users across the country, according to a new report.

The report by Media Technology Monitor, a research firm that monitors Canadians' use and adoption of new and existing technologies, was based on the poll of 2012 fall. The report suggests that an estimated 26 percent of Canadians owned a tablet which is more than double in a year (12 percent owned tablets in 2011) and seven times more than the 2010 data.

It also says that tablet users read more news, stream videos and most use them at home, although the tablet is called as mobile device.

Of the tablet owners, roughly two-third own Apple iPad (about 60 percent) while 15 percent own either a Google-powered Android tablet or BlackBerry PlayBook.

iPad users seemed to be more passionate about their device since about 86 percent of all tablet owners said they would definitely or probably recommend their device to family and friends. While 61 percent of iPad owners said they would "definitely" recommend their device and 44 percent of other tablets owners said the same about their respective devices.

The report also shows that iPad users are more actively using the tablet, with 38 percent iPad owners saying they use their tablet several times in a day, compared to 25 percent of other tablet users. About 35 percent of iPad owners said they use the device at least once a day whereas  only 34 percent of other tablet owners said the same.

Internet is the most common reason for using tablets since about 86 percent tablet users said they used tablet to browse web, 59 percent for playing games, 51 percent for reading news, 49 percent for social media, 39 percent for watching video, 35 percent for reading ebook, 31 percent for listening to audio and 11 percent to stream Netflix.

Even though tablets are considered mobile devices, majority of tablet owners said they most often used the device at home. Almost 82 percent use tablet at home, just 8 percent at work place, 2 percent while travelling or at schools and one percent use tablet either in coffee shop or restaurant or in car or in public transit. 

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