As the new face parading the BlackBerry 10 name, Alicia Keys has already gotten two other culture icons onboard for the Keep Moving campaign, author Neil Gaiman and director Robert Rodriguez. And the campaign has started to move.
The BlackBerry campaign was tagged as such to be palatable to the market, which consists of people who are always in action.
"They are about getting things done, success-oriented, multitasking, and hyperconnected," said Frank Boulben, chief marketing officer of BlackBerry to The New York Times.
Berry Review reports that there are now two new installments in the campaign, asking fans to tag along with Alicia Keys or help inspire Neil Gaiman on his project.
Fans can now make use of their BlackBerry Z10 and even get featured in Keys' Girl on Fire tour. In the Keep Moving blog, BB10 fans and users are invited to share their hometowns with Keys. Just as she loves to call New York her home, she's also looking forward to how others enjoy their own cities.
Gaiman, most noted for his The Sandman, is also ready to get his fans hooked with the motion of movement, as he brings A Calendar of Tales to the table.
Fans are asked to whip out their BlackBerry Z10 and use any tools necessary-be it paint, a collage, or just a quick sketch-to bring his stories to life. The best illustrations can be featured in the digital and printed version.
Rodriguez's own Keep Moving episode is still tagged as coming soon, but movie fans should be raring to see just how they can get onboard a project with the acclaimed Sin City director.
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