Host 'subweb.ibtimes.com' is not allowed to connect to this MySQL serverSELECT tid,hits,start_time FROM biztimes_stats.stats_articles_au WHERE tid='437087' Host 'subweb.ibtimes.com' is not allowed to connect to this MySQL serverSELECT cmt_count FROM ib_articles_counts WHERE id='437087' Host 'subweb.ibtimes.com' is not allowed to connect to this MySQL serverSELECT * FROM ib_sources WHERE id='3001' Host 'subweb.ibtimes.com' is not allowed to connect to this MySQL serverSELECT * FROM ib_articles_options WHERE article_id='437087' Host 'subweb.ibtimes.com' is not allowed to connect to this MySQL serverSELECT article_id FROM ib_topics_index WHERE tid='919' ORDER BY id DESC LIMIT 10Host 'subweb.ibtimes.com' is not allowed to connect to this MySQL serverSELECT article_id FROM ib_topics_index WHERE tid='614' ORDER BY id DESC LIMIT 10Host 'subweb.ibtimes.com' is not allowed to connect to this MySQL serverSELECT * FROM ib_rates WHERE article_id='437087' LIMIT 1 What’s the Hype on HTC One’s UltraPixel Camera Shooter? - International Business Times

What’s the Hype on HTC One’s UltraPixel Camera Shooter?

  • Rate this Story
  • 0
  • 0

By Erik Pineda | February 20, 2013 12:42 PM EST

Looking at the published specs, the HTC One has the chops that represent bumps up of the smartphone features we've seen before. Nothing new in terms of innovation?

HTC disagrees as it highlights the One's revolutionary camera abilities, a first in the smartphone field, the company insisted.

Instead of megapixel, the firm opted for a marketing hype and used UltraPixel to draw attention on what it claims as the retooling of camera light sensor that works wonders in collaboration with a dedicated ImageChip.

HTC would want to convince consumers that its smartphone camera deployment in HTC One is at par with Nokia's PureView technology, seen in the Lumia 920 and Nokia 808, and the 13MP shooter of Sony's Xperia Z. Or even better.

While bragging UltraPixel features, the HTC One actually pack a measly 4.3MP sensor but the magic lies beneath the numbers, HTC said.

"Although it's not pixel-packed, the HTC One camera's pixels are much larger than the smartphone norm. They're roughly double the size," according to TrustedReviews.com.

What consumers will get from the new HTC One camera is 4.3-odd million pixels that in technical terms mean a 1/3-inch BSI CMOS sensor, Trusted Reviews said, adding that this new handset is capable of producing high-quality images that normally a high-end compact shooter can only deliver.

For a camera packed with a smartphone, what HTC achieved is breakthrough by itself as ComputerWorld noted that the HTC One snapper is "able to absorb three times as much light as a typical smartphone camera setup."

"Basically you're looking at a 1/3-inch 4 megapixel BSI sensor with large 2µm pixels capable of gathering 330 percent more light than the 1.1µm pixels usually found in phones," plus the benefit of optical image stabilisation first served to the average consumers first seen via the Lumia 920, added Engadget.

And the ImageChip that came with the One camera has provided just the right muscle for the handset to capture 1080p, 60fps and HDR video clips.

All these are in conjunction with HTC's earlier declaration that "we're talking about real image quality, not just megapixels for the sake of megapixels."

Already stunning, HTC One's camera still has room for additional megapixels to maximise the technology deployed by HTC with the smartphone, Trusted Reviews said.

Making the sensor 8MP would have been the perfect mix, it added, likely levelling up the HTC One with that of Nokia 808's over-served pixels.

To contact the editor, e-mail:

Host 'subweb.ibtimes.com' is not allowed to connect to this MySQL serverSELECT id FROM ib_slideshows WHERE timestamp>1413946199 AND hits>0 AND outkey='Y' ORDER BY hits DESC LIMIT 10Host 'subweb.ibtimes.com' is not allowed to connect to this MySQL serverSELECT id FROM ib_slideshows WHERE timestamp<1413946199 AND timestamp>1413686999 AND hits>0 AND outkey='Y' ORDER BY hits DESC LIMIT 10
  • Rate this Story
  • 0
  • 0

Join the Conversation

IBTimes TV
E-Newsletters

We value your privacy. Your email address will not be shared.